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IKIGAI: HOW TO FIND YOUR PURPOSE
A Japanese way of living with meaning


Hi my friends,
This week’s letter is about Ikigai. A word that has traveled from Japan to the world, carrying with it a simple but powerful idea: life feels better when you know why you wake up in the morning.
Ikigai isn’t about chasing fame or fortune. It’s about discovering what brings you joy, fulfillment, and a sense of meaning in everyday life. Let’s break it down together.
🌸 Where Ikigai Comes From
The word Ikigai is Japanese. Iki means “life” and gai means “worth” or “value.” Together, it translates to “a reason for being.” The idea has been part of Japanese culture for centuries, shaping the way people think about purpose, happiness, and longevity.
🏝 The Origins of Longevity
One of the places most often linked to Ikigai is Okinawa, an island in Japan known for having some of the longest-living people in the world. When researchers asked them why they lived so long, many pointed to Ikigai.
It wasn’t about living without problems, but about having something to wake up for each day, a garden, a craft, a family, a purpose.
🌱 How Ikigai Exists in Daily Life
Ikigai is not always one big calling. Sometimes it’s simple. It might be the joy of cooking for your loved ones, the pride of practicing your craft, the satisfaction of serving your community.
Ikigai lives in the overlap between what you love, what you’re good at, what the world needs, and what sustains you. And it can change as your life changes.

🧩 Applying Ikigai in the Modern World
To apply Ikigai today, you don’t need to quit your job or chase an extreme lifestyle. Start by asking yourself small questions:
What activities make me lose track of time?
What skills feel natural to me?
What problems do I feel called to help with?
What brings me peace at the end of the day?
Write down your answers. Look for patterns. Let those patterns guide you. That’s how you uncover your Ikigai in a world full of distraction.
🔑 Why Ikigai Matters
Life without direction can feel empty, no matter how much you achieve. Ikigai gives you an anchor. It doesn’t remove the struggles, but it gives you a reason to keep moving through them.
It’s not just about success, it’s about meaning. And meaning is what makes life worth living.
Final Note:
Ikigai isn’t something you chase. It’s something you uncover in the small details of your daily life. Ask yourself the right questions. Pay attention to the things that light you up. And remember, the purpose you’re looking for might already be with you, waiting to be lived.
If you want to learn how to build a life of small, meaningful progress, my ebook The Art of Self-Improvement was written to guide you through that journey.
It’s a simple, practical guide built around the power of Kaizen, continuous growth through small daily steps.
You can read or listen anywhere and start applying Kaizen to your life today.
What part of this week’s letter spoke to you?
I’d love to hear your thoughts.
Send me a message on Instagram @positivitykaizen and let me know what hits the hardest for you.
Until next time, keep growing 1% every day.